Okay, let’s get real for a second—100% open rates? Sounds like some marketer’s pipe dream, doesn’t it? But here’s the thing: while Get 100% open rates might be pretty tough, striving for sky-high open rates is absolutely achievable. Email marketing is now more competitive than ever in 2024.
People receive dozens of emails being pitched to them daily, and it’s your job as a marketer to cut through that noise.
So, how do you really get to truly close to 100% open rates? Not by a magic button, but there are ways to dramatically increase your chances. In this blog, we cover it all-from writing interesting subject lines to timing and other personalization tricks. But let us delve into this world of email marketing and learn how we can Get 100% open rates-or as close to it as humanly possible-in 2024.
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1. Optimise Your Subject Line (Because First Impressions Matter)
Actually, your subject line is the first thing your recipients will see, so if it doesn’t grab their attention, your email will end up in the trash (or worse, that dreaded spam folder). To
, you need to have a subject line that pops.
Tips for Writing Killer Subject Lines
Short and to the point, because they will likely read this on their phones. Long subject lines could get cut off. Subject lines to keep at 6-10 words.
Build Curiosity: And if the subject line manages to create any form of interest or intrigue, then readers will definitely be opening up the email. Do not kill the whole show at a go.
Use Personalization: Using names, shared interests or other personal elements in a subject line can increase your open rates dramatically. “Hey [Name], we saved something special for you” engages way better than “Big Sale Inside.
Add Emojis (Sparingly): Emojis in your subject line can make your email stand out from the noise in your subscribers’ inboxes. Use them tastefully, though-one or two are enough to get noticed without feeling spammy.
2. Timing is Everything
Getting your emails opened most of the time only requires timing them right. Although there is no one-size-fits-all approach, here are some general rules for emailing in 2024
Best Days:- In general, best days to interact with others are Tuesdays, Wednesdays, and Thursdays. Ordinarily, it is usually too busy on Monday, and by Friday, everyone is waiting for the weekend.
Best hour: The best time of day to check e-mail is between 6 a.m. and 10 a.m., according to a USA Today survey, when most people quickly glance at their computers before work. A popular time for after-work breaks is during the early afternoon, 1 p.m. to 3 p.m.
3. Segment Like a Pro
Honestly, sending the same e-mail to all the members in your list is really a beginner’s mistake. Open rates need segmentation. It lets you send more relevant e-mails to certain groups for their demographics, hobbies, or activity.
For example, you can segment based on:
Location: Provide something from the sending location suitable to that location.
Behaviour: Personalise emails through history. If a user once clicked on the link to the product, in a follow-up offer, it can be related.
Purchase History: Suggest what they might buy by showing what they bought before.
Email Engagement: Make distinct lists where the group has always opened your emails and the ones who are inactive for long periods. You may send them tougher campaigns.
4. Get to the Point
People are interested. No one hates receiving an email more than being forced to open it and then stare at a screenful of text. Keep readers interested-and clicking-by being brief and clear.
Use short sentences Keep your sentences short and to the point. Where appropriate, use bullets.
Clear Call to Action: Explain to the customer what you want them to do- either “Shop Now,” “Sign Up Today,” or “Learn More.”
Break It Up: Use images, GIFs, and bold fonts to break up text so the email can scan easily.
Bonus Tip:- Use the preview text to your best advantage. Most email applications will show a preview of your email right below the subject line, and it can be the difference between whether someone decides to open the message or skips it.
5. Mobile Optimization is Non-Negotiable
Email will predominantly be opened via mobiles by 2024. You’re depriving a crucial section of your audience if your emails aren’t working well on a mobile device. Use these suggestions to ensure that your email appears fabulous on a mobile device
Responsive Design: Very smooth responsiveness on desktop and mobile, with images and buttons.
Single-column Layout: Multi-column layouts can get messier on smaller screens. Stick to a clean, single-column design.
Larger Fonts and Buttons: Use larger fonts of at least 16px and large buttons with a big touch button that is even reachable with fat fingers.
6. Build Trust Over Time
The best way to bring those open rates up is really through developing a relationship with your readers. In order to make them wait, you need consistency, dependability, and value.
Consistent Cadence: In respectr to sending, develop a steady rhythm of delivery. Whether this means once daily, weekly, or bi-weekly, make sure your audience knows what to anticipate.
Add Value: Each message needs to have value for a subscriber. It is either exclusive content, a discount, or some information useful to them. Give them a reason to subscribe and keep subscribed.
Be transparent: The best way to communicate with your subscribers is by being very explicit about what they’re signing up for and to deliver as promised. End on surprise with more value, but do not spam them up with unwarranted offers.
7. Use A/B Testing for Everything
A/B testing means amazing optimization with the openness rates for emails. Make any test you think may have an influence on the reaction of recipients to your messages, including subject lines, send times, length of content, and call to action (CTAs).
Subject Line A/B Test Try a casual rather than formal subject line and see which one triggers more opens.
Timing A/B Test Send one email at 9 a.m. and another at 2 p.m. See which time of day does more engagement.
Even though it can be quite difficult to obtain a 100% open rate, the implementation of these strategies will contribute far more than double your email open rates in 2024. Remember the bottom line is to give value to your audience, discover their needs, and then present that content in a way that strikes your interest.
By being able to segment, mobile-optimized, personalization, and always testing you will surely set your best foot forward. Get 100% open rates that can definitely shoot through the roof if you continue finding out what works, test new ideas, and learn.